Bill graduated from East Carolina University and entered the sports industry nearly thirty years ago. As a rising NBA executive, Bill and his team negotiated more than $200 million in corporate sponsorship deals for the Orlando Magic.
Bill’s close working relationship with players (notably Shaquille O’Neill and Penny Hardaway) exposed him to the representation aspect of professional athletes. He continues to pull from this front office experience as he negotiates on behalf of his football clients.
As an NFL agent, Bill has represented more than 50 top 100 picks, 26 Pro Bowlers, Offensive Player of the Year (DeMarco Murray) Defensive Player of the Year and recent Hall of Fame inductee (Brian Urlacher).
Negotiating more than $3 Billion dollars in NFL contracts, Bill has continually exceeded client expectations and is well respected amongst NFL decision makers. Among his many accomplishments, he was selected by the NFLPA as one of only four agents in the country to assist in rewriting the new agent certification test. Bills energy, experience and effectiveness will help him and Apex Sports Group remain a true powerhouse for many years to come.
“As a contract negotiator for the Eagles, I work with countless agents. In my experience working with Bill Johnson, he is always professional, well prepared and very effective. He clearly has a passion and conviction about his clients when he’s negotiating their contracts, but he’s also pleasant to deal with.”
EVP & General Manager, Philadelphia Eagles